People think of social media as a tool for entertainment and personal communication. However, research shows that more than half of the employers are using social media during recruitment and performance assessment.

Furthermore, this platform has also come to the rescue of candidates searching for a job or career advancement. Now, let’s discuss ways you can use your social account for both fun and success.

  • Maintaining your image in social media:

The fact that once something is up on the internet, it stays there forever is not a surprise anymore. However, shared personal information such as pictures and videos help onlookers understand you. Therefore, you should never post offensive, hate centric or racist images that might harm your public image.

  • Continue growing your network:

Social media can facilitate networking and improve connections. You should start by connecting with familiar people such as classmates or colleagues and then proceed to clients and acquaintances. Make sure to follow influencers and organizations that interest you. Interacting with these people by liking, sharing or commenting on their posts can help you gain visibility.

  • Continue learning:

Social media provides a free and updated learning platform. By following topics or hashtags that interest you, you can discover new resources, industry pioneers or thought leaders. Furthermore, you can ask specific questions on relevant groups or discussion boards to get answers or opinions.

  • Advertise yourself:

Recruiters prefer candidates who have a likable personality. Thus, sharing updates about your interesting hobbies or projects in social media is always a great idea. For artists and writers, social media can act as a personal portfolio by showing original content. One of the first thing that people see when they visit your social media page is the “About” or “Bio” section. Make sure it gives them an idea of you as a person.

Social media can make even the mundane posts into something trending and viral, letting ordinary people impact others beyond their own personal and professional reach. It is no wonder that this accessible and inexpensive media is here to stay for years ahead.

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